Shaping our identity: The impact of Vito Publicidad on Nova Racing

Building a race car takes precision, creativity, and teamwork — and at Nova Racing, we know that performance also means presentation.
That’s why collaborating with Vito Publicidad has been key this season. Their team in Vilanova i la Geltrú helped us refine our image with custom T-shirts, stickers, and a roll-up that go beyond displaying our logo — they tell our story and connect our work with a strong, recognizable identity.

A partnership built on creativity and precision

The roll-up, featuring our car and main sponsors, has become a key element in every event we attend. Whether we’re presenting the car at Advanced Manufacturing Barcelona, meeting professionals at the Enginyers Garraf-Penedès gathering, or showing our project at Motos Farus Vilanova and the CIAC event at Circuit de Barcelona-Catalunya, it’s one of the first things people see when they approach our booth.
It helps create an atmosphere of professionalism and pride — one that reflects the collective effort behind Nova Racing.

More than visibility — a shared vision

What stands out most about this collaboration is not just the materials, but the mindset.
Vito Publicidad approaches every project with the same care and precision that we put into our engineering work. They understand that design is more than decoration; it’s communication. Through their creativity and experience, they’ve helped us express our passion for motorsport in a clear, cohesive way.

Having a consistent image also strengthens how we interact with our community and sponsors. It allows us to present Nova Racing not only as a team of students building a race car, but as a professional, motivated, and forward-thinking organization ready to face real engineering challenges.
In that sense, design becomes a bridge — connecting technical excellence with human connection, innovation with visibility.

We’re sincerely thankful to Vito Publicidad for their trust and collaboration.
Their support reminds us that behind every great race team, there’s also great design.